Caged Steel PantherBrand Identity, Website Design, and Promo Video
Un-Retiring to Save the Sea Turtles
How might a concert raising funds for sea turtles appeal to a target audience, and how might a selected theme be reflected in identity design, web design, and a short motion promotion?
This is a project developed for the Media Design MFA program for Full Sail University.
Discovery and Concept Presentation
Initial research yields opportunities to see how others have approached similar challeges, which decisions have produced positive results, and what concepts may be innovative in comparrision. The result is the creation of a fictional organization’s identity and the establishment of a visual system applied to multiple media types.
Where others create non-profit organizations, differentiating with a band for the primary indentity creates an opportunity to present solutions beyond the defined scope of the project.
The presentation of initial stylescapes include an a capella escape, a taiko drums rythmic assault, and a Seattle-based rock concert for client selection.
Aca-Awesome creates a vibrant and playful a capella musical experience for sea turtle rescue.The turtles are mentioned sarcastically in text as a motivating factor directed at wealthy doners and corporate escapees looking for a reason to visit Tahiti.
Taiko Typhoon utilizes traditional paper textures, an elemental color palette, and haikus. The strong percussion of the Japanese drums reflects the struggle of sea turtles to survive in a modern world.
The music of Caged Steel Panther is classified as light metal or defamed as classic rock. Caged Steel Panther would prefer “big hair” metal, 80s-rock, or just real rock. The band truly gelled with audiences in the 1980s. Most of the music performed in concert had chart-topping debuts between 1983–1994. While the band’s sound has continued to evolve, the core personality remains in the 80s.
Conitnued research uncovers the ethnography of rock culture in the U.S. from the early 70s through the 80s. This involves iconographic reference research of sea turtles, bands, boats, Seattle, chains, metal, coats of arms, and lightning bolts.
A detailed fictional history of the band is developed and frequently referenced to impart aspects of that history into the iconography.
The Caged Steel Panther logo builds on a retro aesthetic and winks at a rebellious sub-culture as well as
70s and 80s “over-the-top” band identities.
The Metal Men and the SEA concert logo uses elements from the band’s fictional history to drive the event’s story. The combined wave and lightning bolt echo the impact of rock in the world. The boat represents the band’s desire to drive positive global change.
Merchandise offers comfortable brand-inspired apparel in which to rock the world.
The website uses long pages and parallax scrolling to share the band’s story. This allows tight control of the narrative for each page.
A page functions as a billboard to accomplish three tasks: tell the story of the event, express the nature of the man to whom the event is dedicated, and explain the reason this event is raising funds for sea turtles.
Each page reinforces the color themes established for the content. The copy is written to support this thematic pairing with lighter, more humorous writing on areas of light blue, sea turtle themed content in violet, and more serious topics or directions in dark blue.
Caged Steel Panther exists in a pertetual state of wild rock-god glamour, Mother Theresa kindness, and bad dad humor.
The video presents a montage tightly timed to music, representative of the band’s sound, and reflective of the energy and enthusiasm of the brand. Cuts are fast, fun, and playful, communicating the future experience of the audience rather than appealing to charity. This experience promises anenergetic event that sends the audience home with positive feeling.
The closing logo animation reflects the story behind Caged Steel Panther’s Metal Men and the SEA concert event, as described on the website.