Brand Strategy |Creative Strategy |Identity Design |

Mae Blooms in New Brand for Clinic and Cosmetics

Dr. Kari Logan opened the MAE clinic in Ballard, Washington in 2019. Dr. Logan’s focus on biofeedback, acupuncture, and botanical medicine concentrated her desires to help women struggling with the complexities of modern life, pain, and health.

In several short strategy sessions, Think Tank Creative helped Dr. Logan define what makes her practice and customers special, and how Dr. Logan might share her own unique healing powers with the world.

The brand strategy for Mae promotes positivity, passion for nature, and fashionable tastes. The design strategy is energetic and modern; empowering women through color, type, and communication.

Mae is a supportive brand with an identity that plays with classic farmhouse appeals with a strong modern twist.

The Think Tank Creative Process:

Align     Strategy Sessions     Research   >   Brand Strategy
>  Mood Boards   >   Personas   >   Empathy Boards   >   Style Selections
>   Awesome Deliverables


Creative Credits

Creative Strategy: Think Tank Creative Studio

Logo Design: Brian Colemenares & Jeremy Tank

Brand Guide: Heidi Margulius & Jeremy Tank

Website: Rob Custers

Social Media Templates: Rachel Nichols

Package Design: Heidi Margulius