Mae Blooms in New Brand for Clinic and Cosmetics
Dr. Kari Logan opened the MAE clinic in Ballard, Washington in 2019. Dr. Logan’s focus on biofeedback, acupuncture, and botanical medicine concentrated her desires to help women struggling with the complexities of modern life, pain, and health.
In several short strategy sessions, Think Tank Creative helped Dr. Logan define what makes her practice and customers special, and how Dr. Logan might share her own unique healing powers with the world.
The brand strategy for Mae promotes positivity, passion for nature, and fashionable tastes. The design strategy is energetic and modern; empowering women through color, type, and communication.
Mae is a supportive brand with an identity that plays with classic farmhouse appeals with a strong modern twist.
The Think Tank Creative Process:
Align > Strategy Sessions > Research > Brand Strategy
> Mood Boards > Personas > Empathy Boards > Style Selections
> Awesome Deliverables
Creative Strategy: Think Tank Creative Studio
Logo Design: Brian Colemenares & Jeremy Tank
Brand Guide: Heidi Margulius & Jeremy Tank
Website: Rob Custers
Social Media Templates: Rachel Nichols
Package Design: Heidi Margulius